SEO (Search Engine Optimisation) – What is It?
The process of ranking your website in the search engines such as Google, Bing and Yahoo, has evolved over the last few years. Still in Australia and around the world, Google has around 855 to 90% of the market share in the online search market. This means that as a business owner, you need to in the game with google. The problem is, Google is constantly changing the way it ranks websites, and each day they are making small tweaks to their algorithms. This means as a business owner it’s almost impossible to be up to date with what is working now. You want to working on your business.
Using a SEO expert and someone with “”skin in the game” is by far and away the best way to generate ROI from search engine optimisation. This is where we come in.
To rank in the search engines is relatively easy. To rank in the search engines for the keywords and gain exposure where the actual traffic is for your business, is a whole other beast. We complete a full audit on all markets we enter to ensure we understand exactly where the real traffic is. Seo is a fundamental park of digital marketing and is crucial to your businesses success.
How Do Your SEO Services Work?
To achieve the desired results for any market, the process takes time. The time taken depends on the a number of factors, including competition, website health, previous legacy issues, and of course your budget. The process is not cheap, but the trade off is the ROI you can expect in your market.
We audit and reverse engineer a market to understand what is working right now. The best source of information is gaining an understanding how your competitors are winning, and simply doing what they do, but better.
How Much Does is Cost?
Most work on a monthly retainer that does not include a contract, so at any time after the month, both parties have right to review, amend, and cancel the agreement. This means that you have flexibility with your risk. We do however recommend a 3 month minimum, to give us the time to prove our worth.
Each campaign and industry has different thresholds, so it’s best to get in touch to find out what it will cost.